My sincerest apologies for the problematic rollout (which turned out not to be nearly as “Grand” as we had announced or expected!). Besides crochet, my family loves and takes pride in hosting parties and events, and we had carefully planned our calendar based on all the time needed for our creative team to get all the general media and materials ready for launch, (crocheting samples, photos, patterns, and so forth. However…we made a major mistake by overlooking and failing to completely test and prepare the technical side, such as proper web site and blog configuration, efficient online communications channels, etc, and at launch we left ourselves not enough time to fix bugs right away. In fact, we have to “frog” and redo a big chunk of the tech environment, and among other things I have been hurrying up the learning curve of WordPress and other technical aspects, so I can both make it up to you, and help prevent a recurrence of this kind of kerfuffle. So far I’ve learned that for pretty much any blog function that I need and don’t seem to have, I have to install yet another “plugin,” and usually to get the good ones that have exactly what I want, the key is simply to pay, pay, pay. In short, seems like plugins are the same as “apps” in “WordPressian” dialect.
BUT THERE HAVE BEEN MOSTLY RAINBOWS, PINK ROSES, UNICORNS AND HAPPY TREES ALL ALONG!!!
So hey, let’s now move on to the good stuff, right?
Incredibly, even with the rough technical start, I think the kick off was a smashing success!! We hadn’t dreamed of anything close to it! We had no time to work on promotional materials, and zero budget for advertising, yet because of all you and your wonderful enthusiasm, we’ve -already- hit as high as #2 on Ravelry with the gloves. Our phenomenal Bonita Cals group, not even month old yet and not even had any CALs yet, has already grown to over 1,700 members. That’s all organic growth, such as real word-of-mouth; no online trickery or gimmicks to artificially suck people in and drive up numbers.
Best of all, is that our engagement numbers are even more mind blowing. Engagement is my measurement of success and by this criteria, we are one interactive, interesting and skilled and fast crocheters. Some are faster and have memorized and understood my own patterns better than myself. While I need to go back to written pattern they know it by heart.
I believe that real success comes from providing quality, sincerity, respect, value and fun. The kind of growth and engagement you have shown so far makes me feel like you believe we offer those things, I cannot thank you enough. My team and I will work tirelessly to live up to those values and expectations.
Lastly, I hope you join our FB Group. It is hands-down my favorite CAL feature; I find it more valuable than even a real-life class. It a like a 24/7 hotline! (there’s always someone wide awake ready to chat) and help.
NOW, FOR THE REAL GOOD NEWS!
Did you know before being an actress, Lucille Ball was a professional model, and even modeled for a crochet pattern magazine, circa 1940. How absolutely precious is that?
THE FIRST PERSON WHO LOCATES THIS PAMPHLET OR PATTERN with Lucille and email me at firstname.lastname@example.org.
Will get a copy of my E-Book, BOOTIES CALL
Thinking about Lucy, It occurred to me that in my business ventures, whenever something goes awry I get into an overconfident, optimistic, Lucille Ball-like Leader mode, trying to solve and manage problems I have no talent for, and like Lucy, I end up creating my own series of ludicrous events. I tried hard this time, even to delegate–I tried hiring, managing, coordinating actual supposed blog pros, tried teaching them about our precious crafting community and what we needed, while each successive “pro” lectured me on how everything the previous guy had done was all broken, and now I’d have to pay three times more to start from scratch. All of this in IT language that may have well have been from Neptune.
As I was starting starting to work on this post, my little sis, Luanna Azulay (AKA, Bonita Patterns Top Model) texted me and says:
“Heya, I fixed your posts. Go check it out and see if it’s ok”.